Apple’s 2020 iPhones Could Come With Enhanced Displays Following The iPhone XR Disappointment

It seems that Apple’s full line of 2020 iPhones will come with enhanced displays, according to the latest news coming from The Wall Street Journal.

Apple could ditch LCD in favor of OLED

The tech giant will likely ditch the LCD entirely.

The iPhone XR is the only model of phone from Apple’s latest iPhone release that is still using the LCD, instead of an organic light-emitting diode (OLED) display.

The latter allows for enhanced design flexibility, and it’s also featuring a higher quality color display.

The phone, on the other hand, was supposed to raise more interest from the part of more budget-conscious shoppers and it sported a price tag of only $750 instead of $999 for the XS.

But things did not go as planned and the phone was not able to meet the sales expectations.

Not too long ago, Apple published a letter for investors in which the tech giant addressed the weak sales as a reason for slashing revenue guidance, according to CNBC.

Tim Cook told CNBC that the iPhone XR had been the best-selling Apple iPhone model since its launch from last fall.

The display shift will trigger massive impact on suppliers

If Apple were to change the display from LCD to OLED, this would have a significant impact on suppliers such as Japan Display which is already suffering from supply cuts from Apple, according to the same journal.

Japan Display is the LCD supplier for Apple, and they are currently in the talks with an investor group firm from China and Taiwan to “bail it out with a potential investment of the equivalent of $550 million with a 30 percent stake in the company,” CNBC reported.

This deal could give Taiwan’s TPK Holdings and Chinese state-owned Silk Road Fund even more control in the company in the future, according to The Wall Street Journal.

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