Android smartwatches that have been built on Google’s Wear OS platform have not been that successful compared to the Apple Watch’s performance, health, and fitness features, and smartphone integration.
Maybe that’s the main reason for which Google reportedly just paid $40 million for the latest acquisition – the intellectual property of Fossil.
Fossil is selling its smartwatch tech to Google
Fossil Group which is currently making lots of Wear OS watches across 14 of its brands revealed that it’s selling its smartwatch tech to Google, but it’s not very clear what exactly that tech includes, says Tom’s Guide.
Fossil Group Executive Vice President Greg McKelvey, who is also the company’s chief strategy and digital officer, said Fossil and Google are developing a product together that will be “something totally new.”
“What we’re doing here is bringing a new category of product out there that’s not out there yet,” McKelvey said.
He continued and explained that “This product isn’t on the market for us yet and we think it’s going to be an attractive incremental offering.”
Fossil Sport is Fossils’s new $255 watch which is more available, and it has the latest Qualcomm Snapdragon Wear 3100 processor which will be able to unlock more extended battery life and more fitness features.
Wear OS devices from the licensed brands including Michael Kors, and Kate Spade are some of the elegant smartwatches that you can buy.
This switch from elegant watches or fashion-focused watches towards watches with more fitness and health features is exciting and McKelvey confirmes that Fossil is integrating with Google’s services.
The first Google-branded smartwatch might be on its way
Back in 2018, Google was rumored to be developing its very own smartwatch but Miles Barr, Google’s director of engineering for Wear OS, confirmed to Tom’s Guide that the tech giant was focused on helping its hardware partners make amazing watches.
It’s possible that Fossil’s product with Google will come with more advanced health features. Anyway, we’ll have to wait and see whether we can expect the first Google-branded smartwatch.
After finishing Theatrical Journalism at the Faculty of Theatre and Television in Cluj-Napoca, Rada reviewed movies, books, theatre pieces and she also wrote articles from the IT niche as a content editor for software producers. At the moment, she is working with various online advertising firms.