Nintendo has dropped its insistence on receiving a share of advertising revenues which are generated by users who are posting videos about its games on YouTube.
The company just revealed that they would be ending the Nintendo Creators Program which was YouTube content creators give over about 40% of a video’s income if it featured Nintendo games.
“We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content,” the company said.
New guidelines available
They continued and explained that “We will no longer ask creators to submit their videos to the NCP, and creators can continue showing their passion for Nintendo by following Nintendo’s guidelines…”
The guidelines permit people to monetize videos with gameplay footage and screenshots of Nintendo games, but as long as the content creators were adding something to the process.
“Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted,” the guidelines state.
More than that, the content has to come from something that has been officially released and the monetization has to occur via an approved channel such as YouTube Partner Program or the Twitch Affiliate Program.
Nintendo supports content creators
This brings Nintendo closer in line with the industry standard attitudes towards content creators.
This is also a significant change from the previous stances. Back in 2013, Nintendo was claiming all monetization rights to the videos that were using images and music from its games.
But after that, two years later, it Introduced the Nintendo Creators Program as a kind of compromise solution which was allowing people to sign up to give the company a 40% share of advertising revenues from videos which are featuring its products.
Content creators also had the ability to register the entire channel for the program. In this case, Nintendo was taking 30% of the advertising revenue.
After finishing Theatrical Journalism at the Faculty of Theatre and Television in Cluj-Napoca, Rada reviewed movies, books, theatre pieces and she also wrote articles from the IT niche as a content editor for software producers. At the moment, she is working with various online advertising firms.