Match Group, Tinder owner has revealed last week that the company would be launching a lite version of the mobile dating app. The release date was not specified precisely, but they did say that it will be “soon.”
TechCrunch reported that Match Group’s Tinder would be following the example of major tech companies such as Facebook and Google who are currently offering “lite” versions for their apps.
Less storage space and enhanced accessibility
The online publication also revealed that Match Group’s Tinder would be launching this lightweight version of their app that will take less space and it will also be making the service more accessible to rural areas as well.
Here’s what Match Group CEO Mandy Ginsberg said about the issue:
“…We are excited about the Tinder Lite app that will be coming soon. It’s a big step forward addressing the needs of consumers [in Southeast Asia]. Tinder Lite will be a smaller app to download. It will take less space on your phone, making Tinder more effective, even in more remote areas or regions.”
Tinder reportedly has a strong presence in India where it seems that at the moment the Internet penetration is on the rise and access to mobile data is unfortunately still coming at a premium price tag.
Heavyweight features will probably be eliminated
Due to the app becoming smaller in size, it has been also reported that heavyweight features will more than likely be missing from Tinder Lite.
Ginsberg did not say exactly how the lite version of the app will look in comparison with the full version of Tinder.
This will probably include event-specific modes such as the newly launched Spring Break and Festival Modes.
As we already said, in terms of launch times, Ginsberg has only confirmed that it will be “coming soon.”
Stay tuned for more info involving the launch of this lite version of Tinder.
After finishing Theatrical Journalism at the Faculty of Theatre and Television in Cluj-Napoca, Rada reviewed movies, books, theatre pieces and she also wrote articles from the IT niche as a content editor for software producers. At the moment, she is working with various online advertising firms.
