Google Play Store has options for whatever app you need.
As you already know, applications’ ratings are quite crucial to help users decide whether to get it or not.
Knowing that lots of these reviews and ratings are fake is not the greatest thing to deal with because it meddles in your choice of downloads.
This is the reason for which good ol’ Google is working really hard in order to uncover which ratings and review are fake and which apps are not quite what they seem.
Google will do its best to get rid of entirely useless and untruthful content.
Bad reviews are classed into three categories
Google classes bad reviews into three separate categories as described by Digital Trends:
- “Bad content” – these are reviews which are “profane, off-topic, or hateful.”
- “Fake reviews” – any review which “seeks to unduly influence an app’s position in ratings, either by inflating the number of positive reviews, or tanking another app’s reviews with false low ratings.”
- “Incentivized reviews” – these reviews come from genuine users, “but those who have been offered money or valuable items in-app in exchange for a glowing review.”
In order to be able to successfully fight the wave of fake reviews, Google deployed a brand new system this year that mixed human intelligence with machine learning to detect and enforce policy violations in the Store.
Experts are constantly reviewing apps
Experts are looking closely on the Play Store’s review trends in order to make sure the machine learning model is continuously updated and skilled reviewers are also brought in.
They check the decisions that have been previously made by the review-checking models.
Google explained more details in an official post, and they tell us that during a recent week there have been millions of fake reviews and ratings that have been removed from the store.
This came after more apps have been kicked out of the store as well.
Unfortunately, it seems that malicious apps are still finding various ways to get in the Play Store.
We also reported that recently there were 22 apps which managed to escape Google’s radar. These apps were downloaded more than 2 million times on user devices, and they had a malicious backdoor that has been abused in an ad-clicking scheme.
After finishing Theatrical Journalism at the Faculty of Theatre and Television in Cluj-Napoca, Rada reviewed movies, books, theatre pieces and she also wrote articles from the IT niche as a content editor for software producers. At the moment, she is working with various online advertising firms.