Xiaomi Is Expanding In Europe And Opens A Retail Store In London

Xiaomi’s expansion in Europe continues, and this comes right after the Chinese smartphone maker announced its plans to open the first retail store in London.

The company is famous for developing high-quality Android phones at really affordable prices as well. Until now, they already launched devices in Spain, France, and Italy.

In U.K. Xiaomi launched its Mi 8 Pro device and they also revealed that a store is about to be opened at the Westfield mall in London soon on November 18.

The first authorized Mi Store 

“That outlet will become Xiaomi ’s first authorized Mi Store. Styled on Apple’s iconic stores, the Mi store will showcase a range of products, not all of which are available in the U.K.” TechCrunch announces.

They continue and reveal that “Xiaomi has shown a taste of what it plans to offer in the U.K. by introducing a number of products alongside the Mi 8 Pro this week. Those include its budget-tier Redmi 6A phone and, in its accessories range, the Xiaomi Band 3 fitness device, and the £399 Mi Electric Scooter. The company said there are more to come.”

On the other hand, Xiaomi has not branched out in the U.S. so far, but it does sell a bunch of accessories.

There’s a new phase of international expansion 

The European launches mark the new phase of its international expansion to take it beyond Asia.

Xiaomi claims to be present in “more than 70 countries and regions around the world,” but on the other hand, it has recorded most of its success in China, India, and Asia.

Xiaomi said that the company managed to ship a record of more than 100 million devices in 2018 until now.

They also flaunted a profit of a $2.1 billion profit in its first quarter as a public company after its IPO that took place in Hong Kong.

Rada Mateescu
After finishing Theatrical Journalism at the Faculty of Theatre and Television in Cluj-Napoca, Rada reviewed movies, books, theatre pieces and she also wrote articles from the IT niche as a content editor for software producers. At the moment, she is working with various online advertising firms.

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